Build a Movement that Uplifts a Local, Sustainable, and Equitable Food System

Yes, Google trends indicate that interest in local food has increased steadily over the past 20 years in the United States. However, we see limited interest through Google Trends in San Diego County.

Yes, Google Trends indicate that interest in food security has increased over the past 20 years in the United States, with the highest interest during the Great Recession in 2009. However, we see limited interest through Google Trends in San Diego County.

Yes, Google Trends indicate that interest in “food is medicine” has increased over the past 20 years in the United States. Data for San Diego County was unavailable.

Yes, Google Trends indicate that interest in “regenerative agriculture” has increased over the past 20 years in the United States. Data for San Diego County was unavailable.

The estimates for direct sales present a mixed picture. San Diego County’s direct to consumer sales (e.g., through farmers markets, farm stands, and CSAs) were relatively modest in 2007, 2012, and 2017. Direct to retail sales, a new category introduced in 2017, were relatively strong in San Diego County – over $50 million in sales. Another new category, the value of processed or value-added agricultural products sold, represents the value of products that originated on farms that are transformed into products worth more than the raw product. This new category is most clearly evident in Napa County, where the value of wine production far exceeds the value of the original grapes. The value of processed or value-added products in San Diego County is modest—$14 million.